Easing Lockdown Vigilance Campaign - Partners | Counter Terrorism Policing

STEP 4: TRANSITION FROM LOCKDOWN

VIGILANCE CAMPAIGN

 

Please do not publish the link to this toolkit.

As we approach step 4 of the Governments road map and many restrictions are being eased, we want everyone to be able to enjoy safely the opportunities to get out and about. To help you keep your customers and staff safe we have created a toolkit to encourage vigilance.

Since its initial launch the toolkit has been updated with additional posters and key messages, particularly relevant to sectors opening up during the next phase of the lifting of lockdown restrictions.

As further venues and sectors open, naturally you will already be thinking about public health, but we’re asking you to be security-minded too during planning and briefings, helping to protect customers not just against Covid, but terrorism too.

 

You can help support our Lifting Lockdown Vigilance Campaign by:

  1. Promoting campaign core messages to your staff and customers via your communication channels e.g. internal bulletins and on your external website.
  2. Displaying our campaign posters and in high footfall areas.
  3. Sharing our social media assets on your social media channels using the hashtag #CommunitiesDefeatTerrorism

Toolkit asset contents list

  • Overarching narrative
  • Key message copy
  • Call to action – hierarchy of messaging
  • Suggested Partner internal news article
  • Suggested Partner External web/newsletter content
  • Posters (general) 3 x promoting general vigilance in all settings through spring / summer
  • Posters x 3 promoting signs to spot suspicious behaviours
  • Poster (outdoor / indoor events) – 1 x promoting vigilance in an event viewing setting
  • Customizable poster (all events) – 1 x promoting vigilance, you can add your own imagery to
  • Poster (Euro Football) – 1 x promoting vigilance in a stadium or fan zones linked to the event
  • Social media copy / social media video
  • ACT logos

 

Overarching narrative

As restrictions are lifted and people are able to enjoy indoor hospitality and attend larger events again we want the public to stay safe whilst they enjoy being out and about again. Counter Terrorism Policing is asking the public to remain vigilant and ACT if you see anything suspicious by reporting it to the police or a member of staff.

Whilst understandably terrorism hasn’t been front of mind for many during lockdown, the threat of terrorism in the UK has not gone away and remains at substantial meaning an attack is likely. Everyone can play their part in helping keep us all safe as venues and sectors of the economy open up again.

Throughout the easing of lockdown and as restrictions are now lifted we are encouraging communities, the public and businesses, across the country to help the police tackle terrorism and save lives by remaining vigilant and reporting suspicious behaviour.

Any piece of information could be a key piece of the jigsaw. You won’t be wasting our time. You won’t ruin lives, but you might save lives. Trust your instincts and ACT. Communities Defeat Terrorism.

Key messages & Call to Action (CTA)

 

We are encouraging everyone to:

  • Stay alert and report anything suspicious you see or hear to security staff or the police.
  • Trust your instincts and ACT. You won’t be wasting our time.
  • Visit gov.uk/ACT to report online, in confidence, and learn more about the signs to spot.

 

We are encouraging businesses to:

  • Risk assess their existing sites and any new premises such as outdoor spaces; and consider the protective security advice available here
  • Get staff to sign up and complete ACT e-learning training.
  • Speak to the police about any concerns

We also recommend reviewing new Personal Security advice from the Centre for the Protection of National Infrastructure on how to mitigate internal and external security risk as lockdown eases.

 

Cross cutting key message:

  • Similar to tackling coronavirus, defeating terrorism requires a collective community effort where police, security staff, venue stewards and the public come together to help keep everyone The cooperation between the public and the police is a powerful defence against terrorism. Communities Defeat Terrorism.
  • You are not wasting the police’s time. Any piece of information could be important, it is better to be safe and report. You won’t ruin lives, but you might save them. Trust your instincts and ACT. Communities Defeat Terrorism.

 

Headline Call to action: [For the public and businesses outside of stewarded venue environment]

  • If you see or hear something suspicious, trust your instincts and ACT. Report it to the police or a member of staff. Communities Defeat Terrorism.
  • In an emergency always call 999.
  • You can also report your concerns online, in confidence, at gov.uk/ACT
  • To learn more about the role that you can play in defeating terrorism, free online training is available at https://www.gov.uk/government/news/act-awareness-elearning

 

Call to action – hierarchy of messaging:

  1. Report your concerns directly to the police or a member of security staff
  2. Report your concerns online at gov.uk/ACT

In an emergency always call 999

News Articles & Newsletters

 

Suggested Partner internal news article:

Communities Defeat Terrorism ACT Campaign

[Insert organisation] is proud to support Counter Terrorism Policing’s vigilance campaign and encourage our staff and the public to help the police tackle terrorism and save lives by reporting suspicious behaviour and activity. Communities defeat terrorism.

Deputy Assistant Commissioner, Matt Twist, Senior National Coordinator Protect & Prepare said

“Whilst terrorist attacks remain thankfully rare, sadly they do happen and they do remain a threat. Since the pandemic began people have shown astounding generosity and resilience. As restrictions are eased we are encouraging communities, the public and businesses across the country to help the police tackle terrorism by remaining vigilant and reporting suspicious behaviour.”

The Counter Terrorism Policing’s Vigilance Campaign encourages communities, the public and businesses across the country to help the police tackle terrorism and save lives by remaining vigilant and reporting suspicious behaviour.

X Senior Business Leader X “As lockdown restrictions are lifted and we welcome [customers / fans] back we want everyone to stay safe so they can enjoy X again.

Security is a team effort, with the support of communities attacks have been prevented and lives have been saved in recent years.

“We will be using our channels to promote the encourage our [customers / visitors] to be vigilant on their way to and inside our venue, so please ensure that you have completed the ACT eLearning and know what the procedure is if you see anything suspicious or a member of the public reports anything to you.”

Supplementary options

Link to your business reporting mechanism

Link to your business process for investigating suspicious incident

Link to ACT eLearning you may have your own signposting mechanism

 

Suggested Partner External web/newsletter content:

ACT Action Counters Terrorism

X Senior Business Leader x “As lockdown restrictions are lifted and we welcome you back to X, we are doing all we can to keep our customers safe.”

[Insert organisation] is proud to support Counter Terrorism Policing’s vigilance campaign and encourage our staff and the public to help the police tackle terrorism and save lives by reporting suspicious behaviour and activity #CommunitiesDefeatTerrorism.

Sadly the threat from terrorism has not gone away. The cooperation between everyone in the community is a powerful defence which is why it is so important that we all play our role.

Whilst you’re on the way to X and inside the venue, be aware of your surroundings. Report anything that doesn’t seem right straight away to a steward or security staff. By playing your part, you’re doing your bit for the team and helping to keep everyone safe.

To report online and learn more about the signs to spot, visit Gov.uk/ACT

#CommunitiesDefeatTerrorism

Content and Resources

Links to view and download the creatives can be found below.

If there are any other assets you require or you are having trouble accessing, please don’t hesitate to contact us at nctphq.comms@met.police.uk

 

Music Festivals 

Counter Terrorism Policing welcomes music festivals to promote the #BeSafeBeSound campaign:

Downloadable content can be viewed and downloaded here:

Campaign guidelines and social media examples can be viewed here:

 

Posters (General)

3 x promoting general vigilance in all settings through spring/summer

 

Posters

3 x promoting signs to spot suspicious behaviours

 

Poster (Outdoor/ Indoor events)

1 x promoting vigilance in an event viewing setting

 

Customizable Poster (All events)

1 x promoting vigilance, you can add your own imagery to

 

Poster (Euro Football)

1 x promoting vigilance in a stadium or fan zones linked to the event

 

Social Media Video

The link to view and download the social assets can be found, here.

Social Assets folder include:

  • Social Video 1 (1920×1080)
  • Social Video 2 (1080×1080)
  • Instagram Story Video 1 (1080×1920)
  • Instagram Story Video 2 (1080×1920)
  • Euros WhatsApp Chat Video 1 (720×720)
  • Vigilance Video 1 (1080×1080)
  • Vigilance Video 2 (1080×1080)
  • Vigilance Video 3 (1080×1080)
  • Vigilance Video 4 (1080×1080)
  • Vigilance Video 5 (1920×1080)
  • Vigilance Video 6 (1920×1080)
  • Euros Video 1 (1280×720)
  • Euros Video 2 (720×720)

 

Social Media Images

The link to view and download the social assets can be found, here.

Social Assets folder include:

  • Vigilance Static Image 1 (1080×1080)
  • Vigilance Static Image 2 (1080×1080)
  • Vigilance Static Image 3 (1080×1080)
  • Vigilance Static Carousel 1 (1080×1080)
  • Vigilance Static Carousel 2 (1080×1080)
  • Vigilance Static Carousel 3 (1080×1080)
  • Vigilance Static Full Carousel (3240×1080)

 

Social Media Copy

Copy 1 [Generic messaging applicable for all partners]

As restrictions lift, and we welcome you back. We encourage everyone to remain vigilant. If you see something that doesn’t look right, trust your instincts and ACT. Report it to the police or security staff. In an emergency call 999. #CommunitiesDefeatTerrorism

 

Copy 2 [for non-stadium venues e.g. Fan zones]

Security is a team effort. On your way to and inside our venue remain vigilant and be aware of your surroundings. Report anything that doesn’t seem right straight away to a steward or the police. Trust your instincts and ACT.  In an emergency call 999. #CommunitiesDefeatTerrorism

 

Copy 3 [for stadium venues]

Security is a team effort. When you are in our stadium be aware of your surroundings. Report anything that doesn’t seem right straight away to a steward. Trust your instincts and ACT.  In an emergency call 999. #CommunitiesDefeatTerrorism

 

ACT logos

The logos below can be used for promoting the campaign.

 

Further (situationally specific) key messages for those attending events:

Stadiums / fan zones showing e.g. Euro’s, Wimbledon, Olympics:

  • Security is a team effort. When you’re on the way to X and inside the venue, stay alert and aware of your surroundings.
  • Whilst enjoying yourself, please remain vigilant, reporting any suspicious behaviour you see to a steward, security staff or police officer. In an emergency, dial 999
  • Communities Defeat Terrorism. Trust your instincts and ACT.

 

Key messages for briefings staff, stewards, supply chain, contractors working in stadium / fan zones:

  • You are often the frontline of security efforts in spotting suspicious activity and behaviour.
  • You are not wasting the police’s time. Any piece of information could be important, it is better to be safe and report following your internal security reporting procedures. You won’t ruin lives, but you might save them. Trust your instincts and ACT. Communities Defeat Terrorism. In an emergency dial 999.

CONTACT DETAILS

 

If you require any further information or assistance please contact nctphq.comms@met.police.uk