Run Hide Tell
While the chances of being caught up in a terrorist incident remain rare, it is important to be prepared and know how to protect yourself if the need arises.



Counter Terrorism Policing has released guidance that sets out three key steps for keeping safe in the event of a firearms or weapons attack.
Our advice if you are caught up in an incident is to ‘Run, Hide and Tell’ – guidance which can be applied to many places and situations. We know from case studies and testimony of people who have survived attacks that this advice can save lives.
Released in 2017 by Counter Terrorism Policing, the RUN, HIDE, TELL media campaign was designed to teach young people how to keep safe in a gun or knife terror attack.
The celebrity-back initiative featured a wide range of celebrities including Premier League footballer, Jamie Vardy, and England rugby star, James Haskell – among many others. Together, we have launched a series of films designed to educate and protect young people from the threat of terrorism.

Run to a place of safety. This is a far better option than to surrender or negotiate. If there’s nowhere to go then…

It’s better to hide than to confront. Remember to turn your phone to silent and turn off vibrate. Barricade yourself in if you can. Then finally and only when it’s safe to do so…

Tell the police by calling 999.
Staying safe on holiday
The chances of being caught up in a terrorist incident are low but sadly we have seen atrocities take place in the UK and abroad. It is important everyone stays alert and knows what to do if the worst was to happen.
Before you head off on holiday, there are 3 things you should do:
- Check the latest UK Foreign and Commonwealth Office Travel Advice for the country you are visiting
- Make sure you have adequate travel insurance – check the small print
- Watch our holiday safety film

Report online at gov.uk/ACT
If you see or hear something that doesn’t feel right, report it online and in confidence at gov.uk/ACT
In an emergency call 999.

ACT Early
If you are concerned that a loved one may be vulnerable to radicalisation, visit ACT Early for further information on signs to look out for and how to seek support.

ProtectUK
Whether you are a business owner, work in security, or are a member of the public, ProtectUK provides vital counter terrorism security information including training materials, protective guidance, and campaign toolkits.